Isuzu Trucks 21 years on top Down Under

Isuzu Trucks has extended its reign at the top of the Australian truck market to 21 consecutive years.



It follows on the back of a strong sales performance in the midst of extremely demanding economic conditions in 2009.
According to official industry figures, Isuzu Trucks finished 2009 with a total of 7480 units, eclipsing its nearest competitor by 3221 units.
Despite a 24.3 per cent decline in the total Australian truck market largely due to the effects of the global financial crisis, Isuzu Trucks extended its hold on top spot, increasing its December ‘year-to-date’ market share from 28.7 to 30.8 per cent.

An Isuzu N Series in a typical application

An Isuzu N Series in a typical application

Isuzu N Series models continued to dominate the light market with an impressive 40.7 per cent market share for a total of 3544 units, placing Isuzu 1647 trucks ahead of its nearest competitor.

In the hotly contested medium segment, Isuzu Trucks also made an impact delivering 3113 units and extending its market share to 42.4 per cent to comfortably claim top place.

In recent years Isuzu has made inroads into the heavy duty market with its FV models, FX range and expanded Giga line-up.
The trend continued in 2009 with Isuzu securing fourth place with 9.9 per cent market share, a performance that saw it placed ahead of a number of European and American heavy duty manufacturers.
According to Isuzu Australia Limited (IAL) director and chief operating officer Phil Taylor, Isuzu Trucks’ sales results in 2009 were extremely pleasing.
“Achieving 21 consecutive years of Australian truck market sales leadership is very rewarding for IAL, particularly in light of the demanding market conditions,” Mr Taylor said.
“Despite a fall in overall sales volume, securing a total market share of almost 31 per cent is a satisfying effort in the face of difficult economic conditions.
“It means that approximately one in three new trucks sold in Australia in 2009 was an Isuzu.
“We thank all our loyal customers for their continued support throughout last year.”

Mr Taylor said that Isuzu’s recent introduction of compressed natural gas (CNG) trucks, coupled with constant evolution of its expansive high-tech diesel truck ranges, positioned the manufacturer well for the future.

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