Melbourne Truck Show on the GO

Pat Cook

Pat Cook

Western Star Trucks and MAN Automotive Imports will take an entire hall at the International Truck Trailer and Equipment Show in Melbourne next year, something that will be an important milestone in the company’s history.

When you look at the current truck and trailer market some pundits are convinced that there is nothing but doom to come. However, while commercial sales in many areas have slowed, those at the Western Star Trucks and MAN Automotive Imports headquarters in Brisbane are actively engaged in keeping the two brand names up in lights.

So much so that at the International Truck, Trailer and Equipment Show in Melbourne from 18–20 March next year, the two truck ranges will occupy an entire exhibition hall, to give visitors an up close and personal view of what is on offer for Australian road transport.

The inaugural Melbourne show, held in 2008 at the Melbourne Showgrounds, was an exciting and highly successful event staged on a large scale and attracting a high number of visitors from all facets of the Trucking Industry. According to Western Star Trucks and MAN Automotive Imports Marketing Manager Pat Cook (pictured), the 2010 show will be another important milestone in the company’s history.

“Never before have we had a hall of our own at any truck show,” he says. “In recent times, Western Star has really come of age with a continually growing market share and we now have an entirely new MAN truck range that will certainly expand sales, too.

“There are some people in the industry who keep referring to a recession, but the ‘R’ word is not in our vocabulary, as both Western Star and MAN have exciting times ahead. We really believe in our product ranges, which are supported by one of the best dealer networks in the business, manned by the best sales people, as well as the best in back-up service.

“The Melbourne show worked well for us last time and we see no reason why 2010 will not be as good, if not better. We are extremely pro-active in the market and can clearly see where our truck ranges fit. The show is an opportunity to inform customers, both existing and potential, how we can help their businesses.”

The full range of Western Star and MAN models will be displayed in Melbourne along with some innovative new products, including latest developments for the refrigerated B-Double market.

“2010 is very important and it is expected Melbourne will showcase products to people taking advantage of the pre-buy before the next round of emissions regulations.

“People need to see what is new. Those in road transport are working smarter and appreciate advantages offered by new technology. At the end of the day they all have to buy trucks, pay drivers and buy fuel, and the show allows them to take a close look at what we can offer, enabling them to make smarter purchase decisions,” Pat points out.

Western Star will utilise its Melbourne show pavilion to host customer functions, which Pat says offers another facet to the big exhibition.

“It gives us the opportunity to have guests in-house amongst the trucks where they can see first-hand vehicle features and presentations, providing them with vital information to meet their truck requirements. With the entire product ranges available for inspection and experts on hand to discuss specific transport needs we can deliver a high quality show experience,” Pat says.

“Because the 2008 show was so successful for us we feel 2010 will build on our success. With both products in the one pavilion we can offer road transport operators complete transport solutions – and that is paramount in times when they need to build their unique businesses.

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