Radio 1116 SEN teams up with ITTE SHOW

mlb-truck-banner59The upcoming ITTE show will have yet another new and exciting attraction for visitors with organisers agreeing to a live broadcast deal with leading sports radio station 1116 SEN. The agreement also sees 1116 SEN become a Platinum show partner, signaling its intent to be a major player in not only 2010 but at future ITTE Shows.

1116 SEN is Melbourne’s only 24/7 sports radio station, something that has seen them move into the No. 2 position on the ratings charts for the category of males aged 25-54. SEN’s affinity with its male listeners should be a perfect fit when considering the male dominated demographic that will be in attendance throughout the duration of the ITTE Show.

“All of the team here at SEN are really looking forward to getting involved in the ITTE Show. We have seen significant growth over the past 3 years and a lot of our success comes on the back of the strong support that we have received from manufacturers and suppliers to the transport industry,” said David Hung, Group Sales Manager for 1116 SEN.
“Many of our strongest and most valued customers will be exhibiting at the ITTE Show. This opportunity presented us with a fantastic platform to show them and the wider transport industry how committed we are to doing whatever we can to spread the word and drive show attendances, making sure that the event is as big and as successful as possible for all involved,” he said.

With Melbourne also being the unofficial ‘sporting capital of the world’ and certainly the home of AFL football, show goers are sure to know and recognise some of the key 1116 SEN personalities that will be on hand at the show throughout the live broadcast. David ‘The Ox’ Schwarz is just one of the personalities that will be keen to get amongst the show’s exhibitors and visitors, ensuring that people heading down to the show know exactly what to expect when they arrive.

1116 SEN will broadcast live from inside of the Victorian Transport Association (VTA) Pavilion for the duration of the show and will also be running a host of activities and competitions for show visitors. Stay tuned for potential opportunities where your company or brand can get involved and receive some on air acknowledgement.

With 1116 SEN now on board and committed to giving the ITTE Show as much airtime as possible, exposure and media coverage will now be at levels never before seen for a show of this kind. Keep your ears tuned into 1116 SEN over the coming months as we build up to the March event and keep your eye out for the tailored and highly competitive advertising packages that will be released exclusively to show exhibitors closer to the event.

For more information on 1116 SEN’s involvement or if you want to exhibit at the show, please contact Sarah on +61 3 9690 7022 or at

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