Posts Tagged ‘ITTE’

Radio 1116 SEN teams up with ITTE SHOW

Wednesday, September 16th, 2009

mlb-truck-banner59The upcoming ITTE show will have yet another new and exciting attraction for visitors with organisers agreeing to a live broadcast deal with leading sports radio station 1116 SEN. The agreement also sees 1116 SEN become a Platinum show partner, signaling its intent to be a major player in not only 2010 but at future ITTE Shows.

1116 SEN is Melbourne’s only 24/7 sports radio station, something that has seen them move into the No. 2 position on the ratings charts for the category of males aged 25-54. SEN’s affinity with its male listeners should be a perfect fit when considering the male dominated demographic that will be in attendance throughout the duration of the ITTE Show.

“All of the team here at SEN are really looking forward to getting involved in the ITTE Show. We have seen significant growth over the past 3 years and a lot of our success comes on the back of the strong support that we have received from manufacturers and suppliers to the transport industry,” said David Hung, Group Sales Manager for 1116 SEN.
“Many of our strongest and most valued customers will be exhibiting at the ITTE Show. This opportunity presented us with a fantastic platform to show them and the wider transport industry how committed we are to doing whatever we can to spread the word and drive show attendances, making sure that the event is as big and as successful as possible for all involved,” he said.

With Melbourne also being the unofficial ‘sporting capital of the world’ and certainly the home of AFL football, show goers are sure to know and recognise some of the key 1116 SEN personalities that will be on hand at the show throughout the live broadcast. David ‘The Ox’ Schwarz is just one of the personalities that will be keen to get amongst the show’s exhibitors and visitors, ensuring that people heading down to the show know exactly what to expect when they arrive.

1116 SEN will broadcast live from inside of the Victorian Transport Association (VTA) Pavilion for the duration of the show and will also be running a host of activities and competitions for show visitors. Stay tuned for potential opportunities where your company or brand can get involved and receive some on air acknowledgement.

With 1116 SEN now on board and committed to giving the ITTE Show as much airtime as possible, exposure and media coverage will now be at levels never before seen for a show of this kind. Keep your ears tuned into 1116 SEN over the coming months as we build up to the March event and keep your eye out for the tailored and highly competitive advertising packages that will be released exclusively to show exhibitors closer to the event.

For more information on 1116 SEN’s involvement or if you want to exhibit at the show, please contact Sarah on +61 3 9690 7022 or at

Vic Transport Assn. major stakeholder ITTE

Friday, September 4th, 2009
VTA CEO Phil Lovel

VTA CEO Phil Lovel

Transport Marketing Australia is delighted to announce that the Victorian Transport Association (VTA) has signed an agreement to become a major stakeholder in the International Truck, Trailer and Equipment show. This is following on from the other recent news that the International Truck Trailer and Equipment Show has agreed to a new multi-year tenancy deal with the Melbourne Showgrounds, extending its current contract for another decade.

These latest developments reinforce the show’s position as the country’s premier truck and trailer show and ensures its long term future at the outstanding Melbourne Showgrounds facility. The VTA now also has a wonderful platform to promote key industry messages and to give some additional exposure to its valued supporters and partners. The announcement also has the support of the Victorian State Government who will have a presence at the upcoming event, along with key industry partners such as the Transport Workers Union (TWU), Australian Road Transport Suppliers Association (ARTSA), ARTSA,National Bulk Tanker Association (NBTA) and the Logistics Managers Group.

“The success of the inaugural 2008 show and the feedback that we received from our members and the industry’s people was overwhelmingly positive, hence why we have moved quickly to secure our future involvement,” said VTA Chief Executive Officer, Philip Lovel.

He added, “The International Truck, Trailer and Equipment Show is without a doubt the premier truck show in Australia. It is world class and also makes commercial sense as the majority of truck and trailer manufacturers are located right here in Melbourne.”

“Melbourne is the freight capital of Australia
and the full weight and support of the VTA, its supporters and its members will be a driving force behind the success of ITTE Show 2010 and well into the future.”

“You only need to look at how the upcoming March event is shaping up to see that everyone within transport has their full support behind the show and is committed to making it an enormous success.”

The VTA will have a complete pavilion set up to cater to its members and partner organizations and is set to make the March 2010 show an important part of its annual program. The involvement from several government services and departments and the Victorian State Government will also be an important part of the planning process as the VTA will be hosting a series of VIP Industry Luncheons during the show.

Today’s announcement comes as no great surprise considering the VTA’s ongoing commitment to the transport industry, however today’s news coupled with the long term tenancy agreement that has been struck with the Melbourne Showgrounds, now has this event set in stone on the industry’s event calendar.
For more information on the International Truck, Trailer & Equipment Show, please contact the show organisers on +61 3 9690 7022 or

Hino trucks support Melbourne truck show

Wednesday, July 22nd, 2009
Hino at Melbourne Truck Show

Hino at Melbourne Truck Show

Show organisers are delighted to announce that Hino Australia has again thrown their full support behind the ITTE Show by confirming their attendance at the upcoming event being held in Melbourne next March 2010.

Hino, who were extremely strong supporters at the inaugural 2008 event, has again underlined their ongoing commitment to the transport industry by securing their space on the coveted Town Square Lawn area. This represents a key change for Hino when comparing it to the Show Pavilion, which they exhibited from at the last ITTE Show.
The decision to move was made by Hino management after giving strong consideration to a number of different options and evaluating how they could make the show work best for them and their customers. “We want to be in a central location to guarantee that all visitors attending the show have the opportunity of seeing the quality of our trucks and the impressive product range available from Hino,” said Hino Marketing Manager, Paul Tuffy.

The Town Square Lawn will certainly be one of the main gathering points at the show due to its central location and Hino’s presence is sure to enhance its popularity. It is also adjacent to the new moving equipment display area that has been hugely popular with exhibitors and is certain to be an additional draw card for visitors.
Hino sees the ITTE Show as the premier event on next year’s transport industry events calendar. They also see the event as a means of reinforcing their support to both their Melbourne based dealers and to their valued client base.
“We know how important the show is to our dealer network but it also provides us with the opportunity to communicate one to one with our clients, ensuring that we are constantly in tune with their ongoing needs in the ever changing market place that is transport,” said Paul.